Sage Perfume, A minimalist product photography campaign designed for Sage Perfume's signature scent line.
SAGE Perfumes is an artisanal niche perfumery crafting clean, long-lasting luxury extrait de parfum from sustainably harvested French botanical extracts.
The Strategic Challenge
Conveying the delicate botanical complexity and 12-hour scent projection of niche perfumes through digital storytelling.
The Southern Edge Solution
We designed an ethereal, botanical fragrance portal with olfactory note wheels, concentration guides, and risk-free discovery mini-sets.
Key Features & Platform Innovations
✦ Botanical Olfactory Note Wheel
Interactive aroma guide breaking down top notes of Bergamot, heart notes of Jasmine, and base notes of Cedarwood.
✦ Extrait de Parfum Longevity Guide
Visual explanation of 30% fragrance oil concentration delivering 12+ hours of projection.
✦ Risk-Free Discovery Mini-Set
5-piece sample collection with voucher redeemable toward full-bottle purchase.
✦ Sustainable Sourcing Transparency
Highlighting wild-harvested French lavender, organic sugarcane alcohol, and cruelty-free ethics.
Measurable Business Impact
Achieved a 40% conversion rate from discovery sampler set buyers to full-sized bottle orders.
PROJECT GALLERY
