Lynx ā Luxury Brand Identity & Visual Language
Lynx was developed as a distinctive visual identity built around mystery, celestial imagery, luxury, and transformation. The project focused on creating a strong visual language that could communicate the brand's character through atmospheric and imaginative compositions.
Lynx makes zodiac jewelry, birthstone necklaces, and star-sign gifts.
The Strategic Challenge for Lynx
Shoppers need personalized jewelry picks and gift ideas for each star sign.
The Southern Edge Solution for Lynx
We built a magical jewelry shop. It offers birthstone guides and zodiac gift finders.
Key Innovations for Lynx
ā¦ Zodiac Finder
Find matching jewelry based on your birthday and star sign.
ā¦ Stone Guides
Read facts on the meanings of emerald, quartz, and onyx.
ā¦ Custom Engraving
Add custom engraved star signs to pendant necklaces.
ā¦ Velvet Boxes
Ship orders in midnight blue velvet gift boxes.
Measurable Impact for Lynx
Birthday and holiday gift sales grew by 140%.
Project Gallery: Lynx
