Her Stories, A modern wellness e-commerce website for Her Stories, designed to make women's daily wellness rituals feel simple, accessible, and engaging.
Her Stories is a modern women's hormonal wellness and clean supplementation collective engineered to dismantle wellness taboos with clinically proven, clean-label botanical solutions.
The Strategic Challenge
The health & wellness industry is saturated with unverified claims, causing skepticism among health-conscious women seeking trusted, transparent ingredient breakdowns.
The Southern Edge Solution
We built an educational, science-backed direct-to-consumer store with interactive symptom-to-solution diagnostic quizzes, medical board endorsement ribbons, and automated recurring subscription flows.
Key Features & Platform Innovations
ā¦ Symptom-to-Routine Quiz
A 4-step diagnostic questionnaire recommending tailored hormonal balancing supplement stacks.
ā¦ Clinical Transparency Modal
Interactive ingredient cards detailing clinical trial citations, purity certifications, and bioavailability ratings.
ā¦ Smart Subscription Portal
Flexible 30/60-day auto-replenishment engine offering seamless frequency adjustments and skip-month controls.
ā¦ Doctor-Verified Badge System
Verified medical review panels directly integrated into the product detail pages for credibility.
Measurable Business Impact
Boosted subscription retention by 48% and elevated the mobile quiz-to-cart conversion rate by 3.2x within the first 60 days.
