Typography dictates how users read your content. Poor spacing, sizing, or font choices make long-form content tiring to read, causing users to leave your site. Discover how our branding and creative team crafts high-impact typography systems.
1. Font Pairing
Use a strong, modern Sans-Serif font for headers (such as Onest or Inter) and clean fonts for content copy to ensure readability on screens.
2. Line Height and Length
- Line Length: Keep text lines between 45 and 75 characters long. Lines that are too long make it hard for the eyes to track.
- Line Height: Content text should have a line-height of 1.5 to 1.7 to allow visual breathing room between lines.
3. Hierarchy and Contrast
Create clear distinctions between h1, h2, h3, and body text using weight and font size variations. This helps users scan pages easily.
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